Our Executive Team

Charlestowne Hotels’ team of dedicated professionals forges ahead of competitors, powered by the wisdom of solid expertise, to provide extraordinary experiences for guests, solid financial results for owners and partners, and unparalleled corporate support throughout each stage of an emergent project.

Everett L. Smith Jr.
Chief Executive Officer
Everett L. Smith, Jr., has served as Chief Executive Officer of Charlestowne Hotels since 1980. In this capacity, he has supervised the development and operation of multiple hotels located in Charleston, Myrtle Beach, and several other major destinations within the Southeast. He has also provided a wide range of consulting services relating to the hotel industry such as valuation and market analysis, operations and financial management, and marketing and renovation planning. Everett, a graduate of the University of South Carolina and a Charleston native, has been listed in Who's Who in the Hospitality Industry.

Michael W. Tall
President & Chief Operating Officer
Michael Tall joined Charlestowne Hotels in 2004 to provide guidance in marketing, e-commerce, and revenue management initiatives. Previously, Michael worked for RockResorts (a subsidiary of Vail Resorts) as a corporate analyst as well as the director of revenue for the former Ritz Carlton Rancho Mirage. He has also worked with companies such as The Savoy Group, Kiawah Island Resorts, and Xerox. Michael has a Bachelor of Science degree in marketing from the University of North Carolina Wilmington and received his Master's Degree in Hotel Management from Cornell University's Hotel School. Michael is on the Board of Governors for the Charleston Visitor's Bureau, an Executive Committee Member of the East Carolina University College of Human Ecology Advancement Council, and is actively involved in the Cornell University Hotel School Alumni Association. He has been a speaker and panelist at various hotel industry conferences and has lectured at several universities. Michael was recently chosen by the Southeast Tourism Society to be included in the inaugural class of “Forty for the Future: Travel's Leading Talent”. He is continually recognized for his forward thinking approach to revenue creation.

Jackie L. Lang, CPA
Vice-President of Finance
Jackie Lang joined Charlestowne Hotels in 2001 with over twenty years of accounting experience. She was previously employed as a finance director in governmental accounting. Jackie began her accounting career working for a local public accounting firm and she is a member of the South Carolina Association of Certified Public Accountants.

Sherrill Baker
Regional Director of Operations
Sherrill Baker boasts a wide range of competencies gleaned during her nineteen years in the hospitality industry. After graduating from the University of North Carolina at Chapel Hill, Sherrill began her hotel career at the front desk and has worked in and around hotels ever since. Her forte is hotel operations and revenue management with a focus on AAA Four and Five Diamond boutique hotels. Most recently, Sherrill managed the O. Henry hotel in Greensboro, NC and was instrumental in the opening of its sister property, the Proximity Hotel, the first LEED Platinum hotel in the United States. Previously, Sherrill worked at such fine properties as Carolina Inn and Siena Hotel in Chapel Hill, NC and Woodlands Inn, Summerville, SC.

Matt Barba
Regional Director of Operations
Matt Barba brings to Charlestowne Hotels a comprehensive background in hotel, restaurant, and project management with a concentration on AAA Four and Five Diamond properties. His background encompasses many aspects of the hospitality industry including design and construction, repositioning, training, and marketing. Matt's 16 years of experience include such properties as The Waldorf=Astoria, The Hermitage Hotel, The Sanctuary at Kiawah Island, and Walt Disney World Resort.

Susan Cohen
Director of Corporate Development
Susan Cohen joined the company in 2008 to focus on Charlestowne Hotels’ quest to expand its presence in the Southeast. Susan is a graduate of Clemson University with 25 years of experience in destination marketing and association management within the hospitality industry. Some of her past positions include Vice President of Marketing for Burroughs and Chapin Co., in Myrtle Beach, SC, Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce, Executive Director of the Gwinnett Convention and Visitors Bureau outside Atlanta, GA and Executive Vice President and Lobbyist for the South Carolina Hotel and Motel Association.

Nadine Donnell
Director of Revenue Management
Nadine Donnell brings over 20 years of hospitality management experience to Charlestowne Hotels. She began her career in the hospitality industry with The Kiawah Island Golf Resort, after graduating from the University of South Carolina. Nadine held many positions during her 14 years at Kiawah, including Conference Services Manager, Director of Conference Services, and Revenue Manager. Most recently, Nadine worked as the Revenue Manager for The Francis Marion Hotel in historic Charleston.

Jack Geraci
Regional Director of Operations
Jack Geraci possesses a comprehensive background in hotel, restaurant and retail management with a concentration in Four Diamond boutique properties. Jack has managed both high-end boutique inns and resorts as well as condominium associations and time shares. His diverse background provides him with much insight into the operations of upscale properties. In his twelve years of experience Jack has overseen such premier properties as Lodge Alley Inn, French Quarter Inn and HarbourView Inn all in Charleston, South Carolina. Jack attended Slippery Rock University in Pennsylvania.

Marc H. Merrill
Director of Information Services
Marc Merrill has worked closely with Charlestowne Hotel properties in a number of areas including technology assessment and improvement, developing and implementing long term strategic initiatives, and driving technology related cost savings. In 1985 Marc received a BS degree in Management Science – Operations Research and in 1990 received his MBA in Finance, both from the University of South Carolina. The owner of Merrill Consulting Group, Inc., a Computer Sales and Consulting firm in Spartanburg, SC, he has worked in all areas of the technology industry with Clients ranging from small sole proprietorships to large international conglomerates.

Gavin Philipp
Regional Director of Operations
With a career that spans more than 15 years, Philipp has successfully managed and operated some of the best-known hotels across the country, including properties in Vail, Charleston, Boston, Miami, Austin, Houston and Washington D.C. Most recently, Philipp served as General Manager of the 4 Diamond Loews Annapolis Hotel overseeing the hotel’s operations, including its extensive meeting space and guest room renovation. Prior to joining Loews, Philipp worked with Destination Hotels & Resorts for 13 years. In his last role with DH&R, he served as Hotel Manager at Washington D.C.’s iconic Madison Hotel, overseeing the $22 million renovation and repositioning of the property, as well as bringing the service standards up to 4 Diamond plus quality. Philipp holds a bachelor’s degree in business management, and a minor in French from Wheeling Jesuit University in West Virginia. Philipp also obtained a Certificate in Hospitality Leadership from the College of Charleston.

Larry Spelts
Director of Asset Management
Larry Spelts, a past president of the Charleston Hotel & Motel Association and a former Charleston Travel Council Governor, began his career in the hospitality industry while attending the College of Charleston working in various positions from bellman to concierge. He took his first management position with Charming Inns of Charleston, where he worked as General Manager and opened new properties in the early nineties. From there, Mr. Spelts accepted the General Manager position at Planters Inn of Charleston. Together with the hotel’s owner, Mr. Spelts redeveloped the property and repositioned it as Charleston’s first Relais & Chateaux inn. Ten years later Spelts took a position with the world-renowned Carlyle Hotel in New York City, where he oversaw various capital renovation projects. While in New York, Spelts was matriculated in the executives’ program at New York University’s Stern School of Business where he received his Masters of Business Administration. Prior to joining Charlestowne Hotels, Inc., Spelts provided asset management and operations management consulting for JRK Property Holdings and David Barton Gyms.