CHARLESTOWNE HOTELS SERVICES

The talented team at Charlestowne Hotels has experience, training, and knowledge that coalesce into competencies that enable it to offer a variety of invaluable services to its clients. In addition to those listed below, Charlestowne Hotels understands that no two hotel owners are exactly the same, so it has created customized services on an “as needed” basis for clients with special projects and unique situations.

Operations Management

  • Audit of current operating practices and expenses
  • Assessment of operating systems and technologies
  • Organizational review
  • Loss prevention
  • Identification of key operational areas for high impact improvement

Accounting

  • Daily income verification and reconciliation
  • Weekly accounts payables
  • Petty cash reimbursements
  • Payroll processing
  • Monthly Profit & Loss statement production

Revenue Management

  • Establishment or enhancement of rate tables to increase revenue
  • Review and enhance inventory classifications to increase revenue
  • Put inventory and rate data into distribution channels
  • Review and enhance product presentation in distribution channels
  • Develop strategy for higher placement on travel sites

E-Commerce Marketing

  • Improve or replace the property’s website
  • Assess and implement booking engine on the property’s website
  • Develop conduit for rate and inventory management on websites
  • Search engine optimization to gain prominent positioning in search results
  • Placements and links on key portal sites that drive traffic

Hotel Development Projects

  • Industry expertise to guide critical decisions in planning
  • Access to resources to support planning and execution
  • Market analysis, positioning, and branding services
  • Pro forma and budgets
  • Pre-opening operations & marketing focused project management

Consulting & Special Projects

  • Receiverships
  • Turn-around planning for distressed or underperforming assets
  • Branding and positioning of both new and existing hotels
  • Comprehensive marketing plans
  • New hotel development feasibility studies
  • Lender presentations
  • Analysis and benchmarking of financial operating results
  • Hotel transaction support
  • Customer opinion measurement and analysis
  • Business strategy